It is quite common to end up seeing ads for a specific product everywhere on the internet. The product is one that you did consider trying and you will be tempted to believe that this is a sign. That is definitely not the case in most situations because of the fact that companies are using remarketing in order to produce services or products.
All marketers are aware of the fact that one of the hardest parts of promotion is grabbing attention. Because of this, capitalizing on interest that is already there can save a lot of money and time. Remarketing is something that you may want to consider.
Remarketing – How Does It Work?
Remarketing sees you contacting a potential customer that decided not to buy your product. As a part of the main marketing campaign, it is something that does not stand out but studies highlighted the fact that close to 68% of online buyers will abandon shopping carts before they buy. This practically means that you lose a lot of customers. Remarketing is something that helps recover part of the loss. Consumers can be contacted after they leave your site through cookies.
Remarketing For Gaining New Customers
Repeated exposure to a brand can be highly effective in gaining brand-new customers. The potential customers that you have need to be exposed to your brand around 5 times before they decide that it is time to purchase. You drastically increase the possibility of making a sale when that exposure quota is met.
Being satisfied with an initial purchase is not something that you have to consider. You have to basically keep in touch with the customers you have since statistics show that just around 5% of them will revisit your website. However, those that do return will end up spending around 55% more on products as compared to a first-time customer, according to data highlighted by MIT.
Remarketing to new customers in a short period of time after the initial purchase can increase sales. When referring to repeat purchases, they have to be considered since you can make a lot of extra money for your company.
Remarketing To Increase Company ROI
Every single brand exposure automatically means that the potential or existing customer is much more likely to make repeat purchases. You should not solely stay focused on reaching customers that do not know you. Marketing costs can be drastically cut when accurately tracking and measuring data around your remarketing efforts.
The good news is that you can so easily find someone that can help you to launch a really good remarketing campaign.